About L'Oreal Professionnel

Decades of commitment to excellence and innovation led to Travis Parker partnering with L’Oreal Professionnel in 2007 as a National Artist. The privilege to represent L’Oreal Professionnel US as its highest educator has allowed Parker to travel the world, representing the brands’ excellence.

During this time, Parker naturally assumed many roles, including training fellow educators and stylists, as well as developing and writing curriculum on behalf of the organization. Parker’s original campaign had him leading the Texture Expert US launch in 2007, where he both wrote the styling curriculum and filmed all marketing collateral for the campaign. The following year he put the scissors down, taking a role as US Series Expert Business Experts Coach. This position found him partnering with salons around the country and offering valuable insight on finding profitability and developing a stronger business model.

As the relationship with the brand grew, Parker continued to represent the company in different ways; some of these highlights included writing Homme cutting for the US market in 2010, 2014 Fall/Winter collection for US and Argentina, and 2015 IT LOOKS Spring/Summer collection for Australia and the US. Currently, Parker is the US lead for Twisted Timeless Cuts (a L’Oreal Professionnel global cutting curriculum).

Most recently Parker created the Travis Parker Academy, his own education company, and maintains an alliance with L’Oreal Professionnel and its sister brands under the PPD umbrella. This independent partnership offers stylists and salons even more access to world class education by offering the option to redeem Level Loyalty Rewards Points to pay for Travis Parker Academy programs.

"There is something very special about Travis Parker....and its not just his talented hands! Travis creates a full experience, whether it be in the salon or in his classroom, giving everyone who enters a moment that is truly theirs ...his genuine interest, sharp skills and current style bring out the beauty in everyone he touches."

Suzanne Sturm
L'Oreal Professionnel Vice President of Education

“Travis Parker is an extraordinary talent for the L’Oréal Professsionnel SOHO Academy, a conversant and dedicated artist, who exudes passion for his craft —sought after and loved by his teammates and clients round.”

Justine Berger
L’Oreal Professionnel SOHO Academy Manager

“Travis Parker is revered by his peers due to his vast salon expertise as well as his ability to lead. His unique ability to make everyone feel like they are special and talented is what makes him an integral part of the L’Oreal Professionnel Artist network, as well as the SOHO Academy.”

Katherine Oechsle-Truesdale
L'Oreal Professionnel SOHO Academy Manager - 2007-2014